A Great Website Is a Web Site That Functions!

How can you know if your web site is an excellent website, or what is a good website?

A good website is a site that works, if you have actually developed your site to sell some products, you can say that your site is an excellent site if it does offer products.

* But are you selling as many products as a great site offers, or you are only selling a few products once in a while?
* Are your sales pages great enouth to consider your site an excellent site?
* Do you have enough visitors to your website to consider it a good website?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your website a good website?
* How can you know for sure if your site is a great site?
If your webite is an excellent website, * What kind of questions ought to you be making to yourself to understand


* Who cares?
* What are you looking for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?


트래픽 작업 If the website comes from a business, then the web pages wear ´ t belong to a single person, there ´ s not just one person that can say if you have a great site, so you will have to assemble the people that are vitally interested

You will find the techno-geeks, the sales people, the public relations people, and so on and so on and everybody of them will have their own concept of what is a good site

Once again as the site belongs to ALL the business, individuals on your business who care enough to evaluate the website, ought to be asked to sign up with the group and take some responsability about the style of the site


Every one of the people who cares about the site will have their own idea of what they desire out of a great website. Many of them will just be talking on behalf of their own departments, but you should require them to believe on behalf of the company.

Every department can have their own objetives, aspirations and goals, each has his own idea about what is a good website, but they need to believe as a business, and the conclusion should satisfy the majority of them, and if you can, your should create a great webpage for all of them.


Every site has first time visitors, returning visitors, curious, buyers, individuals that got here by error, people that invest a short time at the site, people that spend a very long time at the website, and so on.

What kind of visitors do you desire, the ones that reveal regularly, the ones that read the most pages, buys more stuff, buys more often or spend the most money?

Which are the most important visitors for your company, to believe that you have a good site?

As soon as you get them you can be pleased that your site is a great site.


When you understand what everybody wants, you will have to prioritize everybody ´ s objectives.

Will you pursue increasing check outs, selling more products per see, provide more information about the company and it ´ s items, improving customer complete satisfaction.

After a discussion that will depend upon the number of people is providing their own opinion about what cares most, you ´ ll wind up with your own list of top priorities, and the ones that will not be satisfied with their request, at leas will understand why.


How can you make sure that the numbers that you are getting are telling you that your website is an excellent website, It depends …

* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise use some javacript and or cookies.
* If your main objective is revenue then the sales will have the leading voice.
If you are going after customer satisfaction then you should concur with the other members of your business how will you gather complete satisfaction information and how will you weigh it, *.

All the information that you gather should help you take organization decisions. It ´ s not a matter of getting as much details as you can, since too much info can be as bad as inadequate information.

Ensure that you continue measuring your success, make it part of a continuous enhancement procedure, because the web changes month after month.

You ´ ll actually be able to tell if your site is a great site.

Composed by Dr. Roberto A. Bonomi

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